Last month, I attended a presentation by Smarter Web Company (SWC) chief executive Andrew Webley.
Although the IC hasn’t written much about SWC, many readers will know the company and Webley well because, since its April listing, it has been one of the most heavily traded shares on UK investment platforms. That includes the largest, Hargreaves Lansdown, where Webley was once head of online services.
For the unfamiliar, the story goes like this: after leaving Hargreaves in 2009, Webley founded SWC, a small but profitable website development company based in Bristol. Along the way, he became a keen adopter of bitcoin and even began accepting the cryptocurrency as payment.
Eventually, Webley’s attention turned to MicroStrategy (since renamed Strategy (US:MSTR)), a software company that in 2020 started buying bitcoin to hold on its balance sheet, popularising the idea of a ‘digital asset treasury company’. In 2024, Strategy was the third most popular share on Hargreaves Lansdown’s platform, as investors flocked to the bitcoin proxy. While UK retail investors weren’t yet able to hold bitcoin exchange traded funds (ETFs) in their portfolios, they could buy shares in a company offering leveraged exposure to the token.
Frustrated at the lack of a British equivalent, Webley decided to build one himself.
After SWC floated on Aquis via an unlisted shell company, the bitcoin buying began in earnest. As the token’s price climbed and SWC’s share price soared above book value, Webley was able to sell multiple blocks of shares at incrementally higher valuations to fund bitcoin purchases.
From initial IPO proceeds of £1.3mn, SWC has since raised over £200mn to buy 2,664 tokens. Today, following autumn’s crypto sell-off, these are worth about 15 per cent less, on average, than the company paid for them. After peaking above £1bn, the company’s fully diluted market capitalisation has dropped to £120mn, about a third below the value of its bitcoin holdings (see chart).
In person, Webley comes across as genuine. He expressed regret that some shareholders have suffered losses, even as he shrugged off bitcoin’s recent fall. He also keeps all his wealth in bitcoin, intends to hold forever – a commitment that could complicate any bid to return SWC shares towards net asset value – and sees “zero value” in fiat currencies.
Evangelical certainty is common in the world of bitcoin. Despite another year spent pondering the phenomenon, I’m now certain that I’ll never convert. Here are three reasons why.
Either/or, not both
Webley has called bitcoin “the world’s greatest asset” and wants everyone to participate. While widespread buy-in would probably push up prices for existing holders, it would defy what we know about human psychology. That’s because sharp price drops (which for most people are incredibly hard to stomach) remain a feature, not a bug.
Crypto enthusiasts who decry inflation’s steady erosion of ordinary currencies correctly identify the pain of declining spending power. Why, then, are they so cavalier when it involves the crypto version?
The truth is, while it has made some people very rich, bitcoin remains highly volatile. Granted, this is also true of the other store of value to which bitcoin is now most readily compared. But in dollar terms, gold has only seen three drawdowns of more than 30 per cent since 1980 (even if one of those involved a decade-long bear market). It also has several millennia of cultural and financial buy-in to its name.
Since 2011, bitcoin has experienced four peak-to-trough sell-offs of more than 50 per cent. In sterling terms, there have been seven drawdowns of 30 per cent or more, including two in 2025 alone. Claims that the token is becoming less volatile, or that these are teething problems, fail to grasp the bigger picture. By comparison, the US stock market has halved on only four occasions since 1871.
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A few months ago, I spoke to another enthusiast with much of his personal wealth in bitcoin. Asked whether recent price swings affected him, he retorted: “I don’t care about the vol.”
Such stances are personal. But shrugging off the price rollercoaster is also a luxury view. Most people do care about volatility because they must. Traditional investing tackles this through diversification, risk management, and legal claims to cash flows or hard assets. To my mind, bitcoin still feels too nascent and threadbare a concept to place anything like that degree of faith in.
My hunch is that should returns ‘normalise’ from their historic highs, interest will wane. That poses a problem. If the volatility is part of the attraction (and an important contributor to a rising price), then bitcoin has little advantage over other traditional assets, or much chance of universal adoption.
For the believers, bitcoin equals freedom. Meanwhile, plenty of those who suddenly go in gung-ho – including those lured by the prospect of overnight riches, or who feel despondent about their economic prospects – end up panic-selling, chastened and poorer. The token’s democratising claims don’t add up.
The mythologising
On several occasions this year, including in ETF marketing literature and on SWC’s pitch document, I have seen bitcoin referred to as the “best performing asset class” since 2011, when its price first hit the $1 mark.
Although there’s no disputing the time series, it is highly misleading to retrospectively apply the “asset” label to a moment when few people had heard of something. At the start of 2011, the total value of all bitcoins was $1.5mn (£1.1mn), roughly equal to the cost of two average London houses. And while the token has done much better than the capital’s property values since then, the proof of a financial asset’s usefulness has nothing to do with the experience or riches of the first adopters, or the bragging rights of who bought in when.
I’d argue that the earliest point for treating bitcoin as an investment is late 2017 (incidentally, the year when Webley first bought in). It was around this time when, in a self-reinforcing loop, a surging price pushed bitcoin into the mainstream and past a total $100bn market value. Start your reference point in the second half of 2017, and the compound annual growth rate drops to between 35 and 48 per cent.
Yes, that’s still very high. But it’s a less glittering (and far more realistic) ceiling for near-term price action than the 150 per cent all-time growth rate some bitcoin mythmakers would claim. And if 30 per cent annual growth is now more realistic, the massive volatility matters more.
The scarcity thing
Every so often, I’ll ask a bitcoiner to explain the scarcity pitch to me. With a look equal parts pity and incredulity, I’ll be told that people want to own bitcoin, that more people will want to own bitcoin in the future, and that because there will only ever be 21mn bitcoins issued, its scarcity is valuable and will become ever more so.
I can accept the first premise, the proof of which is bitcoin’s price. For the sake of argument, I’ll accept the second premise, and the idea that demand, adoption or speculation is yet to peak. But try as I might, I can’t get my head around the scarcity bit, given that few individual bitcoin holders own an entire token.
A few months back, a reader responded to a piece in which I described the scarcity claim as nonsense. His email centred on the analogy of bitcoin as a pie, and that its infinite divisibility did not alter the fact that the whole is finite. If demand for the pie grows, so will demand for its pieces, no matter how small they get.
Often, the resource scarcity argument is cloaked in a pushy (and gloomy) sales pitch. With one simple (well, 10-minute) transaction, you can reserve one of the thrones for the courageous overlords of our inevitable post-fiat world! Of course, without its hard currency reference points, it’s not quite clear what value bitcoin would hold. The price of energy, perhaps? Food? Regardless, given how painful the complete debasement of the world’s major currencies will probably prove, it all sounds a bit like buying a timeshare for the apocalypse.
But play the tape forward, and there’s hope for the bitcoin-less yet. Forced, like the hapless citizens of El Salvador, to accept what remains a frictional means of exchange, the minions would soon discover that each bitcoin can be divided into 100mn ‘satoshis’. Assuming quantum computers don’t crack the cryptography first, this means there will one day be a supply of 2,100tn (or 2.1 quadrillion) satoshis.
Which doesn’t sound quite as scarce. And that matters, because if the functional supply of bitcoin is much wider than its scarce perception (which it already is) then the whole supply-demand equation falters.
That’s my conclusion, at least. What I will say of bitcoin is that despite all my instincts, I can’t quite avert my gaze. Unlike gambling, which I’ve never seen the point in, crypto remains a watchable experiment in finance, technology and human psychology. The longer it endures, the more reason I have to doubt my doubts, or whatever paradigm in which I’ve cocooned myself. I might not get it. But I can live with that.

Three reasons why bitcoin doesn’t add up
But will I ever be able to ignore it?